Presentation Details
| Using Bias as a Catalyst for Connection: How to Unite Science, Subject, and Story Using a Spider Centric Lens Trinity Walls, Damian O.Elias, . University of California Berkeley, Berkeley, California, USA |
Abstract
The prevailing dogma in science is that objectivity is essential. We are trained to adopt a “facts speak for themselves” approach when relaying scientific findings regardless of the background, biases, or values of the audience. However, such tactics can alienate viewers, obstruct understanding, and prevent personal connections (which often have longer lasting impacts) from forming. The subjects under study also provide another area for disengagement, particularly when the subjects are stigmatized. Arachnids are one such group that is considered undesirable, insignificant (yet dangerous), and their protection deemed ethically negligible. This presentation walks through an audience-first engagement approach using the lens of spider research. By including the audience in the conversation and highlighting experiences and cultural differences that shape our views, we can use audience generated input to shape the narrative and provide paths to better scientific engagement and literacy as well as an appreciation for biodiversity. This allows speakers to present science in an accessible and engaging format that highlights both the message and the audience experience.
No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author.
No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author.
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